What in the World Is an Article Directory?

An commodity agenda is a website with collections of online writing accounting about altered subjects. Sometimes commodity directories are referred to as agreeable farms, which are websites created to aftermath accumulation agreeable and authorize the able cachet for websites or blogs.

I did not apperceive about the actuality of these directories until I started searching for bargain means to advance my own website. At the time, I was all about photography and begin that if I wrote a appropriate commodity about photography and acquaint to one of these directories, I could get FREE publicity. Now the accomplished key to these directories is that they are FREE both to the biographer and the user of those articles.

So, you ask, why would I wish to address online writing for free? Here in lies the adorableness of the accomplished apple of commodity directories. At the basal of anniversary article, you can put a hotlink (sometimes two) to locations that will a lot of account you. I had one commodity that was aggregate over the web 3,200 times. Every time anyone apprehend one of my online writing and got to the basal of the page they would apprehend the “About the Author” area which had a Hotlink to my web page.

This is an archetype of what that looked like.

About the Author:

Award-winning writer/photographer Name goes here has 30 years’ acquaintance in photography. As a Graphic Art Major, he has a different angle on what it takes, to accomplish a abundant photo. His photo eBook “Your Creative Edge” proves adroitness can be taught. Today, he shares his abundance of ability with the apple through his website. (Visit oldwebsite.com today.)

In this case, I could hotlink to my website AND put in a bung for the eBook I had written. I was not on Amazon at the time but begin this blazon of chargeless publicity able-bodied account the time it took to address the articles. At one time, betterphototips.com ranked in the top ten for photo tips or photography tips. There were some added tricks I abstruse about web architecture too, but MOST of my cartage came from anyone who had apprehend one of the 92 online writing I had accounting about photography.

If I were to administer this aforementioned address today, I would apparently hotlink both my website and my Amazon columnist page. The added humans see your name in print, the added acceptable they are to anticipate of you as an able in your field. So even admitting you are not paid directly, there are allowances to this blazon of work. Once you accept been appear on the web, (paid or not) you are PUBLISHED. Since these directories body their acceptability based on the superior of the online writing they except, to be absolved assorted times does say something about the superior of your work.

Besides the publicity, accepting admission to assorted writers at your fingertips gives your website or blog the actualization of getting added well-rounded. I knew annihilation in the areas of; Underwater photography or Arial photography, but my website had online writing about those areas too.

Obviously, not all writers LIKE to address articles, but if you do this ability be your bottom in the aperture for PAID online writing later. If you don’t wish to address it yourself (or never assume to accept the time), application an commodity agenda ability be of account in allowance you accumulate your own website or blog accepted and up to date.

How Do We Get Employees To Adopt Technology For Learning?

Classroom training can seem like a real treat. Especially when we consider that more than 3 quarters of people haven’t attended a course in the last two years. But if they’re not attending courses (even if they like them), then how are they developing themselves? If they are like you and I they are likely to be self-directing their own learning. Web-searching when situations arise or asking a colleague. In that respect, ‘learning’ is wedded to the work itself – on a ‘grab-and-go’ basis. The real learning occurs in the act of applying the new knowledge or know-how and the immediate feedback (did it go well or did it not?!). They are likely to have trusted their online publishers and blogs, as well as social media, to keep up-to-date, and good old (audio / e-) books.

But when it comes to formally developing at work, people expect training to happen in the classroom.

So we may deduce that our people don’t attend courses very often and self-direct their efforts based on present needs. And therefore, there are no performance or capability gaps for L&D to fill, right? Everybody is being inducted perfectly, yes? There are no friction points getting new starters to become top performers, no? All new managers are supported and guided before they are in charge of people, yes? All employees are equipped to improve their employability in readiness for new roles? Everybody is technically proficient to operate in ever-more digital roles and complex global business environment? And Executives have the ability to influence multiple and often competing stakeholder priorities, correct?

What do you mean: No, No, No and No?
Despite the perceived preference for face-to-face classroom training, we can’t serve the pressing business needs with one day every 2 years.

Smart L&D teams are finding ways to use technology to address all of their priorities and are doing so by appealing to what their people are motivated to do. So, how do they get employees to adopt technology for learning?

It’s a bit of a trick question because employees aren’t primarily motivated to engage with L&D for ‘learning’. They are motivated to ‘learn’ at work to be better and faster at their jobs and progress their careers. ‘Learning’ is seen as a mechanism for these outcomes. When you recognise these motivations, you can support your fellow workers with technology, influencing and enhancing every day performance, whilst building essential capability. Here a 5 tips that are working for your peers in other organisations that will help you to achieve your L&D goals using the right technologies:

Tip 1: Address your employee’s biggest work challenges
What are your people struggling to do right now? And who is struggling most? If you can identify them and help them to do what they want to do (but better) then you’ll be addressing their primary motivation to engage. You won’t find the answer to those two questions in any books, magazines or online. The only way you’ll find out is by asking people. When you get their answers, find out what specifically they need help, don’t aggregate it to a common level or for inclusion in a course. Collect their specific work challenges. I’ll explain in Tip 4 what to do with them but to summarise, the right technology and approach will mean you can address these specifically and adoption of technology will be no problem at all. Facilitated by smart technology, consumer experiences are becoming more personalised – moving away from standardisation – and those consumer expectations are also becoming corporate expectations.

Tip 2: Don’t dress up HR and L&D priorities as employee priorities
The absolute opposite of the first tip, is addressing a HR or L&D priority rather than employee priorities. The most common example I can give is: Managers as Coaches. Of course there is benefit in managers coaching their team members, in the right situations. But providing support or training for something that is not seen as a pressing business priority is a sure-fire way of sending your digital interventions into the abyss. On a logical level, managers will get it. But what are the business priorities that are preventing them from getting to it? Their world is complex and demanding and so annexing what could be seen as additional (non-business critical) activities on top is unrealistic. A lot of the time, a mismatch of priorities (between HR and employees themselves) emanates from a disconnect. So, get close to them and help them with their pressing concerns (their ‘what?’) – and you might just find ways to influence the ‘how?’

Tip 3: Share Career Stories of how others have progressed in your company
In the main, the days of career ladders are well behind us. Whether you now espouse Career Lattices, Career Breadth, or Tours of Duty, there are very few promotion promises that can be made and careers are rarely linear. In this new reality, it can be useful to show real experiences of what other employees have actually done in order to develop their skills, progress within the company and be on their way to achieving their career goals. Short (and honest ‘warts and all’) video stories will help to show that with some planning, skill-building, networking, self-promotion, opportunism and hard-work, paths can be forged and progression can be attainable. Help to unpack some of the common, acceptable practices that seem to advance a person’s cause. Collect as many Career Stories as you can of people across different levels, functional disciplines and maturity in the organisation. Host panel events to supplement your video stories to engage in conversations and bring them to life.

Tip 4: Use ‘resources’ to keep employees in the workflow
When you need to know something, or how to do something, for your job, do you search your LMS for a course, find the closest to the need you have and either wait until you’ve attended it (or stop work and complete it, if it’s e-Learning)? Or do you Google it / ask somebody? The chances are it’s the latter. Again, because most people are just trying to do their jobs better and faster. So, design the experience to keep them in the workflow. You do this by creating ‘resources’ (not ‘courses’) that act like the most appropriate web-search result or digital ‘tap on the shoulder’ of a knowledgeable colleague. The aim is that you provide just enough insight, instruction or information to help your employees to progress with their work with the addition of more confidence and competence than they would without it. The user-experience is as important as your content. If a resource can’t be accessed on-demand, on-the-go and as easily as a web-search, then Google will win! The right tools make all the difference. In addition, you can create and share digital resources in minutes. So, don’t cut corners and invest in the right tools.

Tip 5: Run campaigns to drive traffic and repeat visits
Unfortunately, we don’t live in ‘Field of Dreams’ (or Wayne’s World 2) and if you build it, they will not come. You need to run campaigns to sell the value of your resources and drive continued engagement. Even YouTube have weekly digests of their most viewed videos in order to drive engagement. Your own weekly digests can be created and shared in order to drive traffic and repeat visits, and you could also create user stories that demonstrate the value of committing time to your resources via the results that can be gained. Unfortunately, your content will not do this on its own. Be smart and borrow from the best weekly digests out there. Simple works best: Show what’s popular and show what’s new.

These are not theoretical tips. All of these are working in organisations where they’ve had no problem in the adoption of technology in their L&D. That is despite employee expectations initially being the same as yours.

People like a good course. But unfortunately we can’t achieve all our L&D goals with infrequent events. The business world is moving fast and people want to keep up – and they want to progress. Tap into these motivations (instead of the less significant motivation: to ‘learn’) and work with them to solve their performance and capability challenges. Not only do you then immediately align to the business but you also super-charge the impact of your L&D with technology.

Tips To Improve Your E-Commerce Website Easily

To take your business to a new level, you need to improve your e-commerce website. Some of the tips on how to improve your e-commerce website are listed just below:

Use Eye-Catching Images: Remember, attractive images of your products, services, offers, etc, could be the difference between someone becoming a loyal customer and deciding to move on to your competitor’s website. Having beautiful images doesn’t mean you need to hire an expensive photographer, but capturing the right pictures of your products or services to help motivate people to look through and place the order.

Easy To Navigate: Make sure that your website structure is organized in such a way that it is easy for visitors to browse plus easy for search engines like Google, Yahoo, etc, to understand. Apart from this, you need to make sure that visitors have the option of taking lots of actions with the persuasion of powerful calls to action. Search engines can better map out how your site is organized by submitting a sitemap of your existing structure. Organize your site into various high-level categories and then into smaller subcategories that fit within each larger category of your site.

Optimize Your Site For Search Engines: People who are looking for information on the web, the search engines work to help them to find the information by matching their searches with the most quality results. So, make sure that your website structure is usable, you’re correctly naming you web pages with right keyword rich titles and descriptions and you’re regularly creating content for your blog. For instance, if anyone selling flip flops, then he or she wants her products to rank highly for keywords related to flip flops in Google results. And, the best thing that person can do when it comes to optimizing his or her website for search engines is to constantly create unique exciting content for the target audience.

Go For Social Media Marketing: Social media is an effective and a powerful way to get the attention of people by having interactive conversations and sharing quality content. Social media can be very repressive for you because of the number of channels to pay attention to as well as the constant updates on how to use each channel in the best way. You need to focus on some key areas if you are struggling with social media. These key areas are promotion, customer service, and measurement. You can use social channels like Twitter, Facebook and LinkedIn to promote your products, and services. Also, use social media networks to provide support to your customers on their issues and queries and listen to what they have to say.

What tricks have you used to ensure your business site is useful, visible and converting traffic into customers? You can share them in the comments below.